Being in the "Chicago IT" scene ... Groupon is a hack. Word on the street is that place is a HUGE scam.
Throw bodies at problems that don't exist. Ramp up all departments. This is done to falsify growth rate to investors.
The Groupon site isn't hard from a technology aspect.
- membership database
- 1 page of offerings
- data aggregation from input sources
- content management
- localization
There's NO way these guys need a tower of developers.