If large beer suppliers wait on lists for years to get it and are lucky to get 1 case from the 100 they ordered, its in high demand. One place in my city got a case a few years ago and they put a limit of 1 bottle per person and had it sitting in the back room. It was gone within a few hours. I'm only going on talk from the beer, but its supposed to be one of the best. You're supposed to consume it within 3 weeks of bottling, but mine is a couple months old.