Filed under: Hybrid, Honda



So far, Honda has framed the CR-Z hybrid with the joy of driving and values you can share themes. The latest message the company wants to sell the sporty with is that the car helps you "Live Every Litre," which strikes us as an odd phrase to promote fuel efficiency.

As the spelling of liter hints at, this campaign is coming from Honda Motor Europe, which will outfit a CR-Z with cameras and allow European drivers the chance to get behind the wheel all over Europe. Filmmaker Claudio Von Planta will follow the car with his own camera and edit together a feature-length documentary that will, according to Honda PR, "capture the unique stories of this diverse and exciting group of individuals who campaigned for the chance to be involved in this ground-breaking project." Filming takes place this May and interested participants can apply now to be a part of the movie here. Registration ends March 19.



[Source: Honda]Continue reading Honda tries out "Live Every Litre" campaign for CR-Z hybrid

Honda tries out "Live Every Litre" campaign for CR-Z hybrid originally appeared on Autoblog Green on Thu, 04 Feb 2010 11:05:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments




More...