At the same time, most Honda/Acura customers also puts value of the dollar and efficiency in their needs. BMW and MB customers don't care for value. They have excess monatary money they can just blow away and don't care for paying thousands more for just the higher status of the brand name. But I'm not doubting Honda loses many customers who goes for V8s in the RL's class. But how many does it lose? And does it really justify it business-wise to invest millions of dollars for development a V8 for this very low market yet? See Q45. I doubt the M45 will be successful, but the jury's still out on that.
Nowhere in my original post did I mention anything about value for the dollar. In fact my post was merely stating that Acura does not offer many options to its customers. I agree that some of their customers consider value for the dollar. I disagree that if someone walked in an Acura showroom and wanted a more powerful RL with a tighter suspension they would just stop and say, I'll take it! If an owner of a 530 walks into BMW at the end of his lease term and came into some extra money. He could opt to purchase a 540 or M5 or even a 7-series. Now if an RL owner came off his lease and wanted some more fun and excitement He has no options. Hell even Honda offers options in its line. You could get an EX, LX or DX (until 2003) Accord. Therefore, if someone likes the product they could individualize it and purchase what they want. With Acura its an RL with or without Navi. That's it! You don't like it leave! Instead of Sure Sir, have you heard about the AMG package that we offer on our E-class. It provides you with.......