So let me get this straight. You are willing to argue that BMW and Mercedes customers don't care for value! Are you insane? Last time I checked, these cars offer high quality and value. You mean someone buying a >$40K 5-series, who most likely is well educated and has done some homework does not care for value? If this "fact" of yours is true than how did Mercedes and BMW get the "higher status"? True, some people would by a brand name for the status. However, the status must offer something in return. Have you ever driven a BMW or Mercedes? The fit and finish is far superior to Acura/Honda or any other brand with the exception of maybe Lexus. Yes, Mercedes quality has decreased over the last few years. But this is quality in terms of repairs/problems not build quality. For example, does an RL have leather on the whole door panel. No. Does an S-Class- YES.

Your statement regarding the people buying Mercedes and BMW can afford to just blow away thousands more for status actually contradicts a study that was performed on millionaires. The study showed that most millionaires do not own a suit over $400, most likely have a sears credit card over Neimann Marcus, etc. Therefore, when you have the $$$, your not worried about status. You have nothing to prove. Example, On MTV Britney Spears has a convertible Sebring. It's not a status symbol; in fact it’s a piece of ****. The people who buy a Mercedes or BMW for status are more likely to be the people who can barely afford it and want to feel rich. Which consumer are you?