I agree with DVPGSR. The RL may not compete well in it's segment, although technically it doesn't have a definable segment. It costs around $40,000, I suppose the only other FWDer at that price and size is the DTS. Yes, the DTS is much bigger and offers a V8, but customers like the RL in the Northeast...there's TONS of them around here. There's also a lot of Audi's, for their AWD...in aspects FWD will help sales.