over the counter tire things i've used:

on a scale of 1-10, 1 being suckiest

Black magic foam - 2 uneven absorption, browning, longevity - avoid
Turtle Wax foam - 4 -nice application and okay end product, but longevity is no good
Meguiars Hot Shine - 4 same issues as turtle wax
Meguiars foam - 4 -same issues as turtle wax
Meguiars endurance gel - 8 looks good and lasts long - but application can be messy, and the gel attracts dirt easily.
Meguiars Inane Shine spray - 8 for looks/ 2 for longevity - even if the car sits without being driven, the shine goes away within a few days.
Stoner More Shine - 9 for looks / 7 for longevity - my personal choice - good application, good looks, low sling, lasts long enough between carwashes.

Im sure there are better products out there, but applying gels/sprays with a sponge always makes my fingernails really dirty/ugly (and smelly), so I favor sprays/touchless tire products.