studying right now, but i'm really not worried about this exam.
professor gave out a review sheet. i rip through my notes / the book / ppt's and answer the questions on the review sheet, and reference the location of the information.
i'm just studying the review sheet, and if i'm struggling with something, i'll just read it until I get it.
I'm in my last semester as a marketing major. all this stuff seems to be common sense to me now, i get it.
If it's something I am having trouble understanding, I take as much time as I need. I read the material, get together with people in the class and study, and really work hard on it... usually works well for me... i grade consistently higher than the class averages.