These ads were terrible, but I wouldn't fire the creative team behind them.
That agency is behind the Burger king ads, those Volkswagen ads, they're behind the Truth anti-smoking ads and a bunch of others.
And trying to make Microsoft cool is probably the biggest challenge an agency could get. Especially when you're competing with Apple's genius marketing.
$300 million down the drain. Tell me somones not getting canned for this mess.
And maybe their intent was for this to happen so we would be discussing it right now. Seriously.