you wait on line because you have to activate the phone and from what I hear
the at&t server crash so many times that the last person on line was the first one out LOL btw that was earlier today.

there is no line to get inside the store.
btw some people are getting the treo 800w already and the phone is not even officially out but u can order the phone by calling sprint grr I have to wait until jan 2009 to get my hands on it.