Filed under:
Trends,
Trucks/Pickups,
Plants/Manufacturing,
Dodge,
Earnings/Financials
Another victim of the
downturn in sales of full-size pickup trucks was revealed today as Dodge will be closing its Saltillo plant in northern Mexico for a period of two weeks. The plant produced nearly 170,000 Ram trucks last year. Yesterday, Chrysler CEO Robert Nardelli indicated that Ram production would need to be
adjusted to reflect weak customer demand, and this seems to be the adjustment. According to
reports, the plant was idled on Monday and its two-thousand workers are set to return to work on June 23. Last month, sales of the Ram fell by an alarming twenty-five percent. We'd imagine that the last thing Chrysler wants is a large stock of unsold 2008 Ram trucks as it readies the
2009 model, which will thankfully get somewhat
better fuel mileage.
Dodge is certainly not the only automaker finding it tough to move large pickups off dealer lots. Both
Ford and
GM have placed large incentives on their pickups and
Toyota,
Nissan and
Honda have or will shift truck production to passenger cars at plants capable of making the switch.
[Source:
Automotive News - sub. req'd]
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