Why do people stereotype by brand? Honda used to be looked at the same way when it was up-and-coming. Companies can change without a doubt. Just look at american muscle cars vs. 70s-80s american economy cars...... and now the trends are shifting again. For all we know, Hyundai might hit the mark and give the BMW 6 and 7 a run for their money like they are aiming for. Until any of us actually drive one, we really can't judge based on the name IMHO.