MerconV $8.98 a quart ea
Honda ATF $6.22 ea

Even the "less expensive" brand that is recommended by the company that designed, manufactored, and tested your car is by far more superior to AMMACO's MerconV.

If you read in your manual Dexron ATF is only a TEMPORARY SOLUTION until you can get your hands on Honda ATF.

Honda's Marketing does work since most people on this forum have used the "other brand" and experienced horror stories due to them cheaping out on tranny fluids.

Long story short; either listen to us and use HONDA ATF tranny fluid or do it your way and get the "cheaper" brand.
Just be certain to put money aside for a tranny replacement.