Many people are comparing it to a Lexus, so Lexus has to be worried. This car will offer Lexus options at a lower price (Radar Cruise Control, Standard V8, Smart Start, VD navigation with a backup camera, Bluetooth, separate USB and MP3 player input jacks, Surround Sound, HID headlights)
There is also word that this Hyundai will have the sportiness of a Mercedes and BMW. Bad news for Lexus (Not Bashing) and everyone knows it (Autoblog, Autospies, thehollywoodextra) and we all agree this will be better than a Lexus. Lexus should of made many of their cars offer more standard equipment at a lower price, this competition was bound to happen. Hyundai now offers what Lexus offers and at a lower price. Good thing other Luxury Automakers have their designs right and more options than this Hyundai can offer.
R.I.P: ES, IS, GS, LS
Lexus' only problem is pricing and sportiness. If they did make good cars, people would not bash them.
Hyundai is going to show Lexus how to make a luxury car. I think Hyundai should have opened a new brand for luxury like Acura, Lexus, Infiniti.