An American GI assigned to one of the harshest posts in Iraq had a simple request last week for a Wisconsin mattress company: send some floor mats to help ease the hardship of sleeping on the cold, bug-infested ground.

What he got, instead, was a swift kick from the company's Web site, which not only refused the request but added insult to injury with the admonition, "If you were sensible, you and your troops would pull out of Iraq."