I always love the....."same money as a Toyota Camry or Honda Accord claims"
we offer more.....
or
when they compare the price of say a Cobalt to an Accord or Camry as being thousands less.

Of course they make no mention of the fact that over the long haul the Toyota or Honda is way better value due to the fact that a $15,000 Cobalt is worth about $7000.00 3 or 4 years down the road, but the Civic or Corolla is worth about 2/3rds (or more) of the original sale price 3 or 4 years later.