Well, Hondas were always competive even with their old products against newer gen competition, but now... Nissan, Toyota, even Hundai and domestics are on par or ahead. But thats not even the problem, it was obvious that eventually other companies are going to catch up on technology and start making efficient engines, but the problem is that Honda hasn't made any progress. The new TL is barely anymore powerful than the previous gen TL-S, which was introduced in 1999 if my memory serves me right.