Ok, I'll bite....

Your question somewhat applies to me, as although my Hatchback (oh god no, not another ugly hatchback!) could use a few dings pushed out and a nice waxing, but it'll probably never get it. I got the hatchback for two reasons, I used to drive one when I was 16 (now 25) and have fond memories of it, and stuff I did in it , and it actually has usable cargo space (fits my R/C helicopters very nicely). Are there other cars with more space, more power, and/or better looks? Of course, but the civic had the right combination for me. So that's the first part, as to why I got the ugly hatchback.

I used to be a mechanic, full time student now, so modding it is the fun part for me. I hate the way the body kits look, and that'll probably never be my style. I'd rather make it fun for me to drive, as I couldn't care less what people think about it, and the less attention the better. In fact the only exterior items I've bought are some LS Mesh rims and a set of knockoff spoon mirrors ($25 for mirrors? sign me up! ), and so far I'm almost $8k into this project . My girl likes it, as fortunately she doesn't like body kits and that stuff either, but no, she's not embarassed by the hatchback.