Originally Posted by e3NiNe
that dealer is full of it.
1. Toyota's image does not agree with a "Supra" type machine in the lineup. It drinks gas and isn't family friendly. It's an exotic car that goes against the very image Toyota built.
2. If a supercar were to be made, I'd expect to see it under the "Lexus" brand. Class, a touch of the obnoxiously unnessary, power, etc ... this is perfect for them.
3. The MR2 and Celica are perfect examples of Toyota's image clash. A 2 door roadster and 2 door sports coupe isn't what they want to be about. Scion was created to place cars with personality into.
I agree. Honda is going the same way with dropping the RSX from the Acura line-up since it doesn't fit into the future plans of going even more upscale. At least the new Si fills the gap of the RSX.
We have to remember that as the "enthusiasts" of a particular model/brand, we are the underdogs and the corporate car makers care about selling the everyday cars, not the fun/sporty stuff we are into.