you're right bane, and i completely agree. we are selling the fit for sticker for exactly that reason. the whole point of this car is that it's an entry-level honda, so why mess with that? besides, even at full sticker price, the dealer makes $800 profit. literally. i checked. the si, on the other hand, we're marking up because we see SO few of them. and it really sucks, i'd much rather get more cars and sell them for sticker, be able to put more of them on the road. oh well, it's beyond my control.