I think the term 'rice' is kind of used synonymously with 'pointless'. For the tuner crowd, when you see someone throw in the 150 lbs of stereo crap with tv's and crap and then floss the widebody kit with 3 level wing, we see it as 'rice'. (aka pointless) Now I'm not saying there is not some pure rice stuff (no matter how you look at it) out there, because we all know there is. (APC flossers know what I am saying)
By all means, I can give props to the guy doing the stereo/show thing and who has a turbo'd B-series shoved under the bonnet. While I may not particularly like what he did to the cars exterior or interior, I'll give him respect and spare him the title of rice. Just my thoughts.