The market isn't ready. In the consumer space, there isn't need beyond 60GB for video, really, and the consumer space is what drives the market. I agree holographic is, in the end, the way to go, but it wont hit a pricepoint that could be consumer purchasable for quite a while, and there's no read need for that much data in the home space yet. It's like saying everyone should own an NSX because they're pretty much better in every way over a civic, but for 99.999% of the population, the NSX is too pricey and the civic serves them just fine.