Yeah, but you do realize that fully loaded IS350 is one hack of a better car compared to the fully loaded 330i? It has 50 more hp, awesome interior, much better built quality, ML audio, ventilated seats and and a crapload of electronic goodies. The IS essentially is a super luxury car in a small body and with sporty suspension.

The 3 series is about on par with the old IS300 and G35 in the luxury department, but at the same time its far more expensive. And at the same time the G35 has the 330 easily beat in the performance department, and IS300 easily beats the 325. Hell, even the TL is a wastly superior car to the 3 series if you can live with FWD.