it's all about the image. people don't want to spend 50k on a honda. everyone says it needs a v8, but how many v8 versions of the RL's competitors do you see on the road? the number is low. it's just to say you have one.
the RL has the luxury of a $30,000 Lexus and the performance of a $30,000 BMW. Nothing at all says $50,000 about this car, except its array of technology.
now this is just ridiculous. i see nothing in the 5 or E that is says they're worth 46k or 50k respectively, but i don't see anyone complaining. you get at most what? a cd player? woo! i just don't get it.