Originally Posted by Troopa-R

Chrysler isn't really odd-man out. It's supposed to be the more luxurious division, where Dodge is the mainstream brand. Chrysler is kind of like Acura - more luxurious but not quite a upmarket player. DC also has the benefit that Chrysler and Mercedes customers probably don't cross shop ever.

And btw... DC sold it's share in Mitsubishi last year (along with Hyundai).