Originally Posted by sherwood
for this same reason DCX is doing ok right now, becuase they have dodge as the brute, mercedes as the luxury, crystler is the odd one out, jeep is just jeep, and then mitsubishi is the economical fun company.
Chrysler isn't really odd-man out. It's supposed to be the more luxurious division, where Dodge is the mainstream brand. Chrysler is kind of like Acura - more luxurious but not quite a upmarket player. DC also has the benefit that Chrysler and Mercedes customers probably don't cross shop ever.
And btw... DC sold it's share in Mitsubishi last year (along with Hyundai).