That's the Ironhide from 2002. I wasn't into the TF scene as heavily back then, but to my understanding ...

This BL followed the same pattern we're seeing with the BL'ed tapes. They're everywhere ... for now. Ironhide appeared on eBay and was the first of the G1 BL's. Collectors were ripped off because nobody knew this wasn't real. Sellers never said it was a duplicate, so they got market value for it.

After that complete mess, BL Ironhide flooded eBay and became affordable ... buyers knew it was fake (recognizing the chinese characters on the flap and edited trademarks on the back), and they were paying around $30 to $40 for one. I can only imagine that the Ironhide presses died after doing X amount, then this figure faded away.

These pop up on eBay every so often, but the price is always high because newer collectors don't know about the 2002 incident.