usually ...

Alternators sucks you in.
TRU reissues are cool beacure they're cheap
Takara's are extra nice because they look so much better
eHobby toys are desired because they fill in lots of collection gaps

then you forget about the Alternators, go to the store with a fist full of cash.
you realize there are no new Alternators, but the Cybertron figures look "really cool"

at the end of close to 3 months, you're stacked and packed with TF's with no room ... and couldn't be happier.