http://www.detnews.com/2005/insiders...uto-361111.htm

I think the place to start diesels
in N Am is in small trucks. Truck buyers are more open to this than car
buyers, and many _small truck_ buyers are economy oriented.

The diesel Jeep Liberty is selling pretty well even though the mileage
sucks for some reason.

Someone (obviously it won't be Honda) needs to do what it takes to get a small pickup out that gets
30+ mpg hwy with adequate power. Ford Ranger with a small gas engine
gets 29, so how hard can it be?

Small pickups can cost almost as much as large pickups. Giving them a
real economy advantage would strengthen the market for them and
differentiate them better from the large trucks.

I don't know why diesel costs more than gas. Maybe once the new rules
come into effect and everyone is changed over to lower sulphur fuel,
things will settle down and the prices will come down.