north face is up there but some of the REI gear is getting really nice as well, and cheaper than north face usually. patagonia shit (and some north face) is way overpriced imo but it is nice. but ive been in some situations where i was really glad i didnt skimp on the nice gear i bought, and other situations where i was kicking myself for not spending a little extra money for the nicer stuff.
just depends on what you will be using it for i guess.