Nah, of all people, imports are the last one that can afford a price war. Luckily with their quality and relibility they don't have to.

A price war can easily be the end of the import cars in the usa. it hurts their stock tremendously, their resale value goes down the tubes, percevied value, etc, would be messed up.

At the end of the day, Detroit boys will somehow stay alive because this is their home court (whine, beg, accuse imports of wrong doings), but you can't say the same for imports if they drawn out a month old discount war against each other.

Even with all the discount, the detroit companies can still cover their losts somewhat (either selling the cars cheap, or sell them to fleets cheaper).