For well informed buyers, this employee pricing is +/-300 from what people usually get the car for. I am willing to bet that some people even got below this "employee pricing".

The force that's driving this wave of spontaneous buyers is the fact that everybody is getting the same deal. Nobody walking out of the stealership is going to feel that he/she got ripped off.

Wait till they realize what crappy car American companies built and the resale value. A big hello for used car market in the next 3 years.

Nissan, on the other hand, has some more lucartive employee/business associate pricing (check out insidenissan.com). I think if the foreign (Asia/European) automobile companies really want a price war, the American companies would've been out of business a long time ago.