Originally posted by asianautica
I know what you mean. And it's true, that's why Toyota is having a hard time penetrating that market. But they are trying and the Tundra is a good stepping stone. Eventually, when the japanese trucks get to a point where it's so obviously better, people will start noticing and maybe it'll be easier then. Nissan is also coming out w/ a full size truck so maybe 2 good Japanese full size truck will be easier to get people to think of japanese trucks as a worthy competitor as well.
I wrote a really long reply, then IE crashed.
So basically, the mentality of the people that buy full size pick ups, a lot of the time - not all, limits them from buying anyhting but a good ol' Dodge/Chevy(GMC)/Ford......
So what Honda understand, is that for now at least, it's a lost cause, for them at least.