Originally posted by yianni64
Right. If I was Honda, I wouldnt bother with the Element, I'd put that money behind a truck. Or maybe not. I dont know, people that buy trucks tend to be (not always) people that would only buy a ford or chevy. you know, those kind of people.
I know what you mean. And it's true, that's why Toyota is having a hard time penetrating that market. But they are trying and the Tundra is a good stepping stone. Eventually, when the japanese trucks get to a point where it's so obviously better, people will start noticing and maybe it'll be easier then. Nissan is also coming out w/ a full size truck so maybe 2 good Japanese full size truck will be easier to get people to think of japanese trucks as a worthy competitor as well.