Originally posted by asianautica
All points well taken. That's sorta what I mean w/ the trucks part. They gotta build repulation w/ the Tundra first and once they've proven themselves, maybe then they can move up to the F250 and so on. Toyota has most of the core market covered, how they gotta enter the niche market. While Honda has their niche market cover and need to fill up all the core market. When I was refering to Lexus, I was talking about all the variants. My point is there's still some room for Toyota to grow.
Right. If I was Honda, I wouldnt bother with the Element, I'd put that money behind a truck. Or maybe not. I dont know, people that buy trucks tend to be (not always) people that would only buy a ford or chevy. you know, those kind of people.