Originally Posted by sherwood
i guess we could then say that they are getting rid of the brands and creating one bigger brand. i know that it's not really, but just saying they are merging makes it seem as if they will still have overlapping cars
Yeah, there's going to be some overlap.
The point here is that with each of these brands, GM wants to have a certain degree of focus among each brand's vehicles, to the point where each brand would not quite have enough models to stand on its own.
Yes, there would be overlap at a Buick-Pontiac-GMC store. But there would be less overlap between the current Buck, Pontiac and GMC lineups. Hopefully enough of a reduction in overlap such that dealers would be able to move people from one car to another if they say, looked at a Buick but wanted something more sporty, or looked at a Pontiac but wanted more luxury, all while keeping the customer in the dealership and increasing the likelihood of a sale.