Originally Posted by sherwood
so in short instead of killing brands they are killing the overlap machines within each brand (ie, no more gmc sierra) ?
The GMC Sierra ain't goin anywhere. It does not overlap with any Pontiac or Buick products.
They want to set up Pontiac, Buick and GMC as three brands which will complement each other within the same dealership. Overlap with the likes of Chevrolet is not such a concern.