Call me an old fart, but I'll steadfastly defend the history of the Pontiac brand.
The original GTO... the Starchief...the Tempest. All of these cars had honest to goodness soul.

The Saturn brand seems effeminate and disposable by comparion.

And don't get me started on design. h:

IMO, the Pontiac G6 sedan is one of the best looking FWD cars GM has ever designed. (If only they'd get off their asses and build a DOHC V-6. h: )

My point is this: Customer Service skills can be imported across brands. History has to be built over decades. I don't see a reason to euthanize Pontiac when the products are improving and their market niche has room to expand.