I liked the Go Daddy commercial, even though it got yanked before it could be aired a second time -- and that was the approved version (by the FCC). It appears as if the network (FOX) didn't want it to run a second time after seeing the first one.
I also liked the Cadillac commercials, just because the STS-V and all the /V cars are nice.
Number one has to be the "Thank you" to the soldiers, by Anheizer Bush.