All modern cars come with a bunch of electronic stuff in em. But like, okay, an Si hatch...what's all electronic about that? I mean yeah it has power windows and whatnot but otherwise I don't see any gizmo factor.

The days of simple, light, 2200 pound cars are pretty much done. Unless you're talking Lotus Elise or Toyota MR2 Spyder. Even Miatas are kind of porky nowadays.