Careful now... look where that got Chrysler... now their run by the Germans. They are doing what they need. They know Toyota is their biggest rival. They are followign their lead in markets. The CRV closely followed the RAV4. Toyotas V6 in their Camry was later followed by the Accord V6. The CRV is now closer to the Highlander platform than the more economical RAV4.

Honda however knows where their core business is. They are not prepared ot launch a full size Truck or SUV like Toyota is. THey don't have the correct brand image. It took Toyota 2 dacades on midsized trucks, racing, and now even NASCAR to get brand recognition.

Honda should as soon make Full Size SUV's and trucks as Toyota should make motorcycles and lawnmowers. There's no transferable product recognition in either case.