http://www.shopping.hp.com/cgi-bin/h...ABA&catLevel=3

"The Apple® iPod from HP is your personalized, pocket-sized music collection. It's simple to use, easy to sync with your Windows® PC, and backed by HP Total Care customer support."

my guess it's HP support taking over any customer releated issues. pc company assisting with pc users, unlike apple company assisting pc users.