I think when the next Integra comes out, it should be sold in the USA as a Honda. As an Acura, a certain degree of luxury fru fru is somewhat expected with the territory. But as a Honda, it would make more sense to have a trim level which has the performance goodies without necessarily saddling the car with leather seats, Bose stereos and whatnot. The luxo goodies could still be made available in an EX trim or something. They could even call it the Honda Integra and all the JDM fanboys would go nuts.