I love the water one. They offer customers at a fancy resturant special bottled waters from around the world (from a special water waiter no less) and ask for comments. Everybody talks about this one tastes cleaner or more refreshing or how they can really tell the difference. Then then show a shot of a guy in the back filling each bottle from the exact same garden hose before putting the caps on them and taking them out front. Penn actually said at one point "god, I love my f'ing job". Great stuff.