Paying no attention is not taking it like a little bitch. Taking it like a little bitch means that your ego is bruised but you don't do anything about it. Paying no attention is not letting it bruise your ego. In the scheme of things, if I was an NBA player, why the hell would I care if some drunk asshole threw a beer at me? I would be getting paid millions of dollars to play a game. I would say to myself, this guy is just a dumb drunk asshole, and then I would hop into my hot car and drive home to my huge house and have sex with my trophy wife.