ford and chevy are "perceived as safe and reliable options"?? HAH! :lmao:
maybe i'm just bitter. but i'm glad that at least according to this study, scion is failing to connect with teen buyers. i was never a fan of creating a sub-division dedicated to a different image. plenty of people i've met still think "but it's an acura, not a honda." when people think "it's a scion, not a toyota," it just makes me cringe. it may be an effective marketing strategy, but i think it's stupid.