I used to be king of the anti-Rota movement. But sometimes, those prices are so low, it's too tempting. It really hurts the wallet and heart when I scratch/bend the $400 wheels.

I agree that VISUALLY, they look very similar and can almost hardly tell the difference. But I can garuntee that the materials used and creation process is different. Rota's wheels are CAST, most of the higher end wheels are FORGED. Big BIG difference.