Originally Posted by Eklypse39
i wouldn't be surprised if cars like this enter the scion family. toyota is really trying to image brand their labels.
lexus = luxury, finest cars made
toyota = affordable, reliable, family cars
scion = more of an edge, bolder styling, geared towards a young professional.
:werd:
Look at the direction they are taking with the Scion tC. Available blower & performance accessories available at the dealer....It supports the distinct brand strategies he's talking about
I'm not happy about seeing the Celica & MR2 names die like this, but given the circumstances, their death was inevitable.
