I really don't care for the Phaeton... because the justification for its existence is utterly daft. After all, they already have an very nice luxury saloon in that price bracket...it's called the A8L.

h:
I'd have taken the budget for the Phaeton and developed an MR coupe/convertable to battle the Miata / MR2. Something along the lines of the R32, except an MR with a usable trunk.