Some of my friends do and some of them don't.

We really don't compare cars against each other much but then we all help each other out fixing crap that goes wrong or new mods on them etc. Since I have been doing a lot more off road type events and working on the Jeep the term "better" really has taken a different meaning and rather than looking at cost or beauty we look more at internal workings since we all drive pretty beat looking rigs......but they go where we want them to go and thats what counts in the end.